The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.”

While search has long been about keywords (think: Lycos, AltaVista and Ask.com), Jared argues that this model is less than ideal. He identifies three “tsunami-like forces” are that will turn search on its head:

    1. Human Capability – We have reached a point where people alone are no longer fast or efficient enough to help brands master the search auction.
    2. Voice Technology – The sheer volume of devices containing microphones and internet capability make voice search an ever-present option.
    3. Everything Becoming Universal – For the past decade, search, display and video assets have been managed individually by channel specialists, but we are quickly heading into a world where these components are automated by artificial intelligence and distributed to their intended audiences based on key performance indicators.

Read on in AdExchanger to learn more about how search is changing and how Marketers can keep up with — and stay ahead of — these trends.

Follow Jared Belsky (@jabelsky), 360i (@360i) and AdExchanger (@adexchanger) on Twitter.

The post The Future Of Search Has No Keywords appeared first on 360i Digital Agency Blog.

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